Leading communications agencies from around Europe, along with Anderson Baillie, representing the UK entry, were invited to present creative solutions to help launch the new Siemens Automation and Drives group into the european market.

As part of their major marketing campaign to the Process Industry sector, Siemens Automation completed a series of forums designed to emphasise their position as leaders in the industry for control and automation systems.

The introduction and launch of the new range of Siemens PLC’s (Programmable Logic Controllers) demanded a major communications campaign initiative.